Seven Gables Inn
Branding package for Seven Gables Inn, a boutique bed & breakfast in Monterey, CA.
Custom logotype by Kimmy Design
Due to the intricate nature of both the illustration and the typeface for Seven Gables, logo variations were necessary to allow it to adapt to any setting.
First, three different size options were created. The largest — and most detailed — version will only be used in very large settings where the detail can seen and appreciated. The medium size — and most used variation — works in most settings. The micro logo is for small settings where detail is limited. Both the illustration and type are adapted amongst these settings.
WHITE / INVERTED LOGO
Inverted logos were created with custom illustrations for settings over images and other colors.
An alternate logo set was created for settings that required less overall height applied to the logo. To achieve this we set the shade of the illustration to 50% and layered the logotype over it. Other elements then needed to be shifted around to complete this adaptation.
STACKED INVERTED LOGO
Inverted logos were also created for this variation that mostly only work over solid backgrounds.